emphasizes that sustainability innovation aimed at poverty alleviation must be grounded in user needs, few studies demonstrate … how to study the poor for purposes of early phase innovation in business enterprises, especially in multiple locations … multi-sited rapid ethnography. We exemplify how the process moves from understanding of needs of poor toward innovation and …

also promoting sustainability. Based on three cases of frugal innovation at the grassroots level in India, this article …Firms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal … innovation is a recent concept that represents a new way for firms to serve underserved customers in developing countries while …