An innovation perspective provides an unencumbered clean sheet view of the future, as it is only concerned with what …, organizations are required to create differentiable value. To do so requires a certain synergy between strategy and innovation. This … article outlines the importance of innovation, but more importantly discusses the relationship between strategy and innovation …

enterprises (SMEs). Further, our study considers the importance of performance and innovation as mediating variables in the …. Better business strategies improve the competitive advantage of SMEs. Further, business performance and innovation also … importance of performance and innovation to improve the competitive advantage. It is suggested that SMEs improve their …