Christensen, Poul Rind; Munksgaard, Kristin B.; Bang, … - In: Journal of Business & Industrial Marketing 32 (2017) 6, pp. 836-847
Purpose Suppliers stand in the wake of a new diversified strategic momentum in the global production network, where innovation is growing in importance. The term “supplier-driven innovation” is coined in contrast to the current hype on user-driven innovation; this paper aims to discuss the...