Phan, Kenny; Daim, Tugrul U. - In: Journal of industrial engineering and management : JIEM 4 (2011) 2, pp. 339-360
Purpose: Mobile phone industries are no longer relying on voice services. It is predicted that data services are expected to be a remediation for the declining of average revenue per user (ARPU) in telecommunication market. The purpose of this paper is to find the factors that influence the...