Consumer resistance to innovations : essays on antecedents, manifestations and ways of overcoming it
Year of publication: |
2018
|
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Authors: | Hietschold, Nadine |
Published in: |
New waves in innovation management research. - Wilmington, Delaware, United States : Vernon Press, ISBN 978-1-62273-434-4. - 2018, p. 363-378
|
Subject: | consumer resistance | innovation resistance | innovation adoption | innovation diffusion | resistance leader | active resistance | negative emotion | consumer emotion | fear | anger | Emotion | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsakzeptanz | Innovation adoption | Konsumentenboykott | Consumer boycott | Verbrauchereinstellung | Consumer attitudes |
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