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~subject:"Innovationsakzeptanz"
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Innovationsakzeptanz
Conjoint analysis
23
Conjoint-Analyse
23
Theorie
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Theory
20
Consumer behaviour
18
Deutschland
18
Germany
18
Konsumentenverhalten
18
Innovationsmanagement
15
Innovation management
14
Market research
14
Marktforschung
14
Online retailing
13
Online-Handel
13
Beziehungsmarketing
9
Relationship marketing
9
Business network
8
Unternehmensnetzwerk
8
E-commerce
7
Electronic Commerce
7
Innovation
7
Produktentwicklung
7
Conjoint Measurement
6
KMU
6
Marketing management
6
Marketingmanagement
6
SME
6
Simulation
6
Einzelhandel
5
Erfolgsfaktor
5
Innovation adoption
5
MARK 2 MAN
5
Marketingstrategie
5
New product development
5
Produktgestaltung
5
Retail trade
5
Scientific method
5
Success factor
5
Wissenschaftliche Methode
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English
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Baier, Daniel
5
Rese, Alexandra
3
Schreiber, Stefanie
2
Geyer-Schulz, Andreas
1
Kunz, Reinhard E.
1
Mütterlein, Joschka
1
Pantano, Eleonora
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Stüber, Eva
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Journal of retailing and consumer services
3
Technological forecasting & social change : an international journal
2
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ECONIS (ZBW)
5
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1
Acceptance of recommendations to buy in online retailing
Baier, Daniel
;
Stüber, Eva
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 173-180
Persistent link: https://www.econbiz.de/10003978343
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2
Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?
Rese, Alexandra
;
Schreiber, Stefanie
;
Baier, Daniel
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 869-876
Persistent link: https://www.econbiz.de/10010407211
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3
Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka
;
Kunz, Reinhard E.
;
Baier, Daniel
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
Saved in:
4
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
Saved in:
5
How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Rese, Alexandra
;
Baier, Daniel
;
Geyer-Schulz, Andreas
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 306-319
Persistent link: https://www.econbiz.de/10011899416
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