Acceptance of recommendations to buy in online retailing
Year of publication: |
2010
|
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Authors: | Baier, Daniel ; Stüber, Eva |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 3, p. 173-180
|
Subject: | Online-Handel | Online retailing | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption |
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