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Existing IS research on consumer acceptance of technology has mainly focused on web-based applications and online stores. However, the appearance of new technologies, such as RFID, mobile computing and sensor networks ,has driven retail companies to the development of several in-store...
Persistent link: https://www.econbiz.de/10014208661
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Cultural variations across countries are considered a major factor affecting customers' readiness to adopt, use, and evaluate technology. Relevant contributions from marketing studies, computer science, and international business are integrated into the literature of cross-cultural management...
Persistent link: https://www.econbiz.de/10013038805