Customers' acceptance of new service technologies : the case of RFID
Year of publication: |
2010
|
---|---|
Authors: | Vecchi, Alessandra ; Brennan, Louis ; Theotokis, Aristeidis |
Published in: |
Handbook on business information systems. - New Jersey [u.a.] : World Scientific, ISBN 978-981-283-605-2. - 2010, p. 431-455
|
Subject: | Konsumentenverhalten | Consumer behaviour | RFID | Innovationsakzeptanz | Innovation adoption |
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