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Optimal Advertising and Product Durability Decisions in New Product Diffusion

Kennedy, Adrian; Prasad, Ashutosh; Sethi, Suresh; Siu, … - 2022

This paper studies the optimal advertising policy over the product life cycle of a semi-durable good whose failure rate is a design decision. The product adoption process draws from three sources of consumers: innovators who find the product directly, consumers influenced by advertising, and...

Persistent link: https://www.econbiz.de/10014030077

Innovation diffusion and new product growth models : a critical review and research directions

Peres, Renana; Muller, Eitan; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 91-106

Persistent link: https://www.econbiz.de/10003987352

An evaluation of estimation procedures for new product diffusion models

Mahajan, Vijay - In: Innovation diffusion models of new product acceptance, (pp. 203-232). 1986

Persistent link: https://www.econbiz.de/10001308539

Innovation diffusion models of new product acceptance : a reexamination

Mahajan, Vijay - In: Innovation diffusion models of new product acceptance, (pp. 3-25). 1986

Persistent link: https://www.econbiz.de/10001308546

Timing, diffusion, and substitution of successive generations of technological innovations : the IBM mainframe case

Mahajan, Vijay - In: Technological forecasting & social change : an … 51 (1996) 2, pp. 109-132

Persistent link: https://www.econbiz.de/10001202311

Innovation diffusion in a borderless global market : will the 1992 unification of the European Community accelerate diffusion of new ideas, products, and technologies?

Mahajan, Vijay - In: Technological forecasting & social change : an … 45 (1994) 3, pp. 221-235

Persistent link: https://www.econbiz.de/10001162712

New product diffusion models in marketing : a review and directions for research

Mahajan, Vijay - In: Journal of marketing 54 (1990) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10001082065

The adoption of the M-form organizational structure : a test of imitation hypothesis

Mahajan, Vijay - In: Management science : journal of the Institute for … 34 (1988) 10, pp. 1188-1201

Persistent link: https://www.econbiz.de/10001060070

A simple algebraic estimation procedure for innovation diffusion models of new product acceptance

Mahajan, Vijay - In: Technological forecasting & social change : an … 30 (1986) 4, pp. 331-345

Persistent link: https://www.econbiz.de/10001027905

Innovation diffusion models of new product acceptance

Mahajan, Vijay (ed.) - 1986

Persistent link: https://www.econbiz.de/10013452366