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~subject:"Innovationsdiffusion"
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Innovationsdiffusion
Consumer behaviour
25
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USA
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Brand management
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liquid consumption
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Autovermietung
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Branding
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Innovationsakzeptanz
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Sultan, Fareena
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Journal of business research : JBR
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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Overcoming consumer resistance to innovation
Garcia, Rosanna
;
Bardhi, Fleura
;
Friedrich, Colette
- In:
MIT sloan management review
48
(
2006/07
)
4
,
pp. 82-88
Persistent link: https://www.econbiz.de/10003512597
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2
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
3
Time preferences for products and attributes and the adoption of technology-driven consumer durable innovations
Sultan, Fareena
- In:
Journal of economic psychology : research in economic …
14
(
1993
)
4
,
pp. 587-613
Persistent link: https://www.econbiz.de/10001161884
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