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~subject:"Innovationsdiffusion"
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Innovationsdiffusion
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
16
Markenführung
16
Beziehungsmarketing
13
Relationship marketing
13
Brand
12
Markenartikel
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Social Web
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Social web
12
Virtual reality
11
Virtuelle Realität
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Brand image
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Markenimage
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augmented reality
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Internet marketing
9
Online-Marketing
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Digitalisierung
8
Digitization
8
Innovation adoption
8
Innovationsakzeptanz
8
Marketing management
7
Marketingmanagement
7
Brand love
6
Marketing
6
technology acceptance
6
Emotion
5
Satisfaction
5
USA
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United States
5
marketing
5
Innovation
4
Innovation diffusion
4
Lieferantenmanagement
4
Opportunism
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Supplier relationship management
4
Technischer Fortschritt
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Technological change
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Zufriedenheit
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English
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Rauschnabel, Philipp A.
4
Bang, Nguyen
1
Chuah, Stephanie
1
Hein, Daniel Wilfried Erwin
1
Herz, Marc
1
Krey, Nina
1
Lade, Shwetak
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Ro, Young Kyun
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Rossmann, Alexander
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Spreer, Philipp
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International journal of technology marketing : IJTMkt
1
Technological forecasting & social change : an international journal
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
4
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Augmented reality smart glasses : an investigation of technology acceptance drivers
Rauschnabel, Philipp A.
;
Ro, Young Kyun
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 123-148
Persistent link: https://www.econbiz.de/10011542585
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2
Smartwatches : accessory or tool? : the driving force of visibility and usefulness
Krey, Nina
;
Rauschnabel, Philipp A.
;
Chuah, Stephanie
; …
-
2016
Persistent link: https://www.econbiz.de/10011564225
Saved in:
3
Selling with technology : understanding the resistance to mobile sales assistant use in retailing
Spreer, Philipp
;
Rauschnabel, Philipp A.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
3
,
pp. 240-263
Persistent link: https://www.econbiz.de/10011565542
Saved in:
4
Understanding the diffusion of virtual reality glasses : the role of media, fashion and technology
Herz, Marc
;
Rauschnabel, Philipp A.
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 228-242
Persistent link: https://www.econbiz.de/10012132184
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