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Consumption-driven market emergence
Martin, Diane M.; Schouten, John W. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 855-870
Persistent link: https://www.econbiz.de/10010253795
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Consumer innovativeness influence on really new product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix T. - In: Australasian marketing journal 20 (2012) 3, pp. 211-217
Persistent link: https://www.econbiz.de/10009624304
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Global consumer innovativeness and consumer electronic product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 614-630
Persistent link: https://www.econbiz.de/10010127934
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Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei; Reid, Mike; Lai, Po-Hsin; Reimers, Vaughan - In: Journal of strategic marketing 28 (2020) 2, pp. 176-188
Persistent link: https://www.econbiz.de/10012202803