Open innovation allows the hotel industry to create platforms and channels for collaboration with its customers, which results in a better understanding of their tastes and demands. In the current environment, which is full of uncertainty, many companies have seen their profits decrease, and...

As the hospitality industry grapples with unprecedented crises, the relationship between innovation, strategic thinking and hotel performance during crises emerges as a critical area of exploration. The study investigates the mediating role of innovation in the relationship between strategic...