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Early supplier involvement (ESI) in product development
Peter, Martin - 1996
Persistent link: https://www.econbiz.de/10000605424
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Innovation management and new product development
Trott, Paul - 1998 - 1. ed.
Persistent link: https://www.econbiz.de/10000649500
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From idea to profit : how to market innovative products and services
Jolly, Adam (contributor) - 2005
The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations...
Persistent link: https://www.econbiz.de/10011479703
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Winning at new products : accelerating the process from idea to launch
Cooper, Robert G. - 2001 - 3. ed
Persistent link: https://www.econbiz.de/10001575234
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Unternehmen Idee : wie kundenorientierte Produktentwicklung zum Erfolg führt
Schmolze, Raimund - 2011
Persistent link: https://www.econbiz.de/10009300772
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The right sensory mix : targeting consumer product development scientifically
Derval, Diana - 2010
Persistent link: https://www.econbiz.de/10008663187
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Customer knowledge management in der Konzeptphase der Neuproduktentwicklung
Böckermann, Florian - 2013
Persistent link: https://www.econbiz.de/10009670621
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Timingstrategien in Innovationspartnerschaften der deutschen Ernährungsindustrie
Rauth, Andreas A. - 2012
Persistent link: https://www.econbiz.de/10009559304
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
Swan, K. Scott (contributor); Swan, Scott (ed.) - 2012 - First ed.
Persistent link: https://www.econbiz.de/10009626743
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New products management
Crawford, C. Merle; Di Benedetto, C. Anthony - 2011 - 10. ed.
Persistent link: https://www.econbiz.de/10008824800