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From idea to profit : how to market innovative products and services
Jolly, Adam (contributor) - 2005
The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the … thinking and practice in innovation, strategy, marketing, design, intellectual property and finance …Breakthroughs in value -- Market-led innovation -- Outsmarting the competition -- Designing better customer experiences …
Persistent link: https://www.econbiz.de/10011479703
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Innovation management and new product development
Trott, Paul - 2005 - 3. ed
Persistent link: https://www.econbiz.de/10002126908
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Customer integration in industrial innovation projects
Sandmeier, Patricia - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003656807
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Product development : a structured approach to consumer product development, design, and manufacture
Mital, Anil; Desai, Anoop; Subramanian, Anand; Mital, Aashi - 2008
Persistent link: https://www.econbiz.de/10003497238
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Innovation management and new product development
Trott, Paul - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10003556524
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Product design and development
Ulrich, Karl T. - 2008 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013483535
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Product design and development
Ulrich, Karl T. - 2004 - 3. ed
Persistent link: https://www.econbiz.de/10013469351
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Innovationsmarketing : Marketing konkret
Hünerberg, Reinhard - 2015
Persistent link: https://www.econbiz.de/10014009749
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Kundennahe Institutionen als Träger innovationsrelevanten Kundenwissens : Vertrieb und Handel als potenzielle Integratoren bei Produktinnovationen
Rath, Verena (contributor) - 2008
Produktentwicklung unterstützen könnten. …
Persistent link: https://www.econbiz.de/10014014718