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Follow the value! : tracking the value of design through the NPD process

Kumar, Minu; Noble, Charles H. - 2011

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Using product development information to spur the adoption of continuous improvement products

Ho-Dac, Nga N.; Kumar, Minu; Slotegraaf, Rebecca J. - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1156-1173

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Determinants of new product development speed in China : a strategy tripod perspective

Bao, Yongchuan; Su, Zhongfeng; Noble, Charles H. - In: Technovation : the international journal of … 106 (2021), pp. 1-11

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Exploring the need for (extreme) speed : motivations for and outcomes of discontinuous NPD acceleration

Shaner, Matthew B.; Fenik, Anton P.; Noble, Charles H.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 727-761

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Exploring the sources of design innovations : insights from the computer, communications and audio equipment industries

Dan, Sujan M.; Spaid, Brian I.; Noble, Charles H. - In: Research policy : policy, management and economic … 47 (2018) 8, pp. 1495-1504

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Successfully communicating a cocreated innovation

Wang, Helen Si; Noble, Charles H.; Dahl, Darren W.; … - In: Journal of marketing 83 (2019) 4, pp. 38-57

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The PDMA handbook of innovation and new product development

Bstieler, Ludwig (ed.); Noble, Charles H. (ed.) - 2023 - Fourth edition

"Thank you for purchasing this book. We are delighted and honored to bring you the 4th edition of the PDMA Handbook of Innovation and New Product Development. Our partners at the Product Development and Management Association (PDMA) and Wiley & Sons Publishing are as enthusiastic as we are to...

Persistent link: https://www.econbiz.de/10014285917