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"Call. Mail. Shoot. Listen. Play." : but what functionalities add real value in convergent products?
Gill, Tripat - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 16-25
Persistent link: https://www.econbiz.de/10008697207
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Core versus peripheral innovations : the effect of innovation locus on consumer adoption of new products
Zhenfeng, Ma; Gill, Tripat; Jiang, Ying - In: Journal of marketing research : JMR 52 (2015) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10011292915
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Convergence in the high-technology consumer markets : not all brands gain equally from adding new functionalities to products
Gill, Tripat; Lei, Jing - In: Marketing letters : a journal of research in marketing 20 (2009) 1, pp. 91-103
Persistent link: https://www.econbiz.de/10003805723