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Innovation in business-to-business marketing : preface

Tzempelikos, Nektarios; Kooli, Kaouther; Lichtenthal, … - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 229-232

Persistent link: https://www.econbiz.de/10012196297

Product-process matrix and complementarity approach

Guisado-González, Manuel; Wright, Len Tiu; Guisado … - In: The journal of technology transfer 42 (2017) 3, pp. 441-459

Persistent link: https://www.econbiz.de/10011689082

A quantitative study on the influence of breadth of open innovation on SMEs product-service performance : the moderating effect of type of innovation

Uduma, Idika Awa; Wali, Andy Fred; Wright, Len Tiu - In: Cogent business & management 2 (2015), pp. 1-15

The study investigates the influence of breadth of open innovation strategy on product and service performance of UK SMEs and how the relationship is affected by the type of innovation. The respondents were 72 senior employees randomly sampled from SMEs in UK manufacturing sector. We collected...

Persistent link: https://www.econbiz.de/10012036476

Adoption of big data technology for innovation in B2B marketing

Wright, Len Tiu; Robin, Robin; Stone, Merlin; … - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 281-293

Persistent link: https://www.econbiz.de/10012196312

Improving marketing communication & innovation strategies in the small business context

Wright, Len Tiu; Nancarrow, Clive - In: Small business economics : an entrepreneurship journal 16 (2001) 2, pp. 113-123

Persistent link: https://www.econbiz.de/10001588435