Entrepreneurial orientation (EO) is associated with superior performance, although the mechanisms through which EO translates into an advantageous market position are still poorly understood. Drawing on EO and resource-based theory (RBT) literature, this study highlights the role of a systemic...

Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms emerge such as open innovation and co-creation that are...

In many innovation settings, ideas are generated over time and managers face a decision about if and how to provide in-process feedback to the idea generators about the quality of submissions. In this paper, we use design contests allowing repeated entry to examine the effect of in-process...

Objective - This paper seeks to provide new insights into the relationship between market orientation and innovation performance by empirically testing the direct effect of market orientation (MO) on innovation performance and exploring the effects of moderation in marketing constructs, namely...

In addition to the existing 3 tier Public healthcare system in India i.e. primary, secondary and tertiary facilities, the Govt. of NCT of Delhi has initiated Aam Aadmi Mohalla Clinic (AAMC) for boosting reach of quality primary health care. These clinics the government website claims shall offer...

This study aims to develop an integrative framework for green new product development (NPD) based on the existing literature and to empirically study the applicability of that integrative framework. This study answers three calls: for research that is rooted in a traditional NPD perspective, for...

Ingredient Branding has been in market since 1960’s and its popularity have increased in last few years and showing more alliances of products, brands and marketing programs. Also, academic studies are gaining momentum in this direction. The new mobile phones are no more just for talking or...

The primary goal of utilizing chatbots for customer service is to fulfill customer requests without requiring a conversation. However, the challenge to the sustainable adoption of innovations is overcoming the obstacles that prevent the innovation's spread. The current study examined factors...

A gap within the Customer-Based Brand Equity (CBBE) pyramid model was identified, which does not make provision to create brand equity, which we termed the Customer Experience (CX) Innovation Gap. Strategic CX Innovation™ (SCXI) was created as a new research paradigm to fill this gap, based on...