Entrepreneurial orientation (EO) is associated with superior performance, although the mechanisms through which EO translates into an advantageous market position are still poorly understood. Drawing on EO and resource-based theory (RBT) literature, this study highlights the role of a systemic...

In 2005 the FDA approved BiDil, the first drug ever to include a race-specific indication on its label - to treat heart failure in a “black” patient. In the aftermath of this controversial approval and subsequent marketing of the drug, many have wondered whether BiDil was an anomaly or a...

A gap within the Customer-Based Brand Equity (CBBE) pyramid model was identified, which does not make provision to create brand equity, which we termed the Customer Experience (CX) Innovation Gap. Strategic CX Innovation™ (SCXI) was created as a new research paradigm to fill this gap, based on...

We identify a new phenomenon – “Plebeian bias” – in the crowdsourcing of creative designs. Stardom, an emphasis on established individuals, has long been observed in many offline contexts. Does this phenomenon carry over to online communities? We investigate a large-scale dataset...

The creative economy paradigm emphasizes the importance of ideas and intellectual property as an entrepreneurial prerequisite for being able to survive in fierce global competition. Today, an entrepreneur is required to create products with unique differences in power over competitors to stay...

Customer relationship management (CRM) plays an increasingly crucial role in ensuring organizational performance, including marketing results (MR), in today's highly dynamic and competitive business environment. Simultaneously, CRM can be influenced by various factors involving innovations in...

In many innovation settings, ideas are generated over time and managers face a decision about if and how to provide in-process feedback to the idea generators about the quality of submissions. In this paper, we use design contests allowing repeated entry to examine the effect of in-process...

In addition to the existing 3 tier Public healthcare system in India i.e. primary, secondary and tertiary facilities, the Govt. of NCT of Delhi has initiated Aam Aadmi Mohalla Clinic (AAMC) for boosting reach of quality primary health care. These clinics the government website claims shall offer...

We conjecture that some individuals are increasingly overwhelmed by the myriad of new ideas proposed to them each year. As a result, even minor obstacles to understanding an innovation causes such innovation to not be adopted. To test this conjecture, we turn to ideas proposed in scientific...

Objective - This paper seeks to provide new insights into the relationship between market orientation and innovation performance by empirically testing the direct effect of market orientation (MO) on innovation performance and exploring the effects of moderation in marketing constructs, namely...