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Innovationsmanagement
Brand management
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Brexendorf, Tim Oliver
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Dubiel, Anna
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Understanding the interplay between brand and innovation management : findings and future research directions
Brexendorf, Tim Oliver
;
Bayus, Barry L.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 548-557
Persistent link: https://www.econbiz.de/10011340285
Saved in:
2
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
3
Do not miss the boat to outside-in open innovation : enable your employees
Markovic, Stefan
;
Bagherzadeh, Mehdi
;
Dubiel, Anna
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 152-161
Persistent link: https://www.econbiz.de/10012422205
Saved in:
4
Successful new product development for international markets
Dubiel, Anna
-
2011
-
1st edition
Persistent link: https://www.econbiz.de/10011578898
Saved in:
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