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~subject:"Innovationsmanagement"
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Innovationsmanagement
Consumer behaviour
14
International marketing
13
Internationales Marketing
13
Konsumentenverhalten
12
Designation of origin
8
Herkunftsbezeichnung
8
Brand image
6
Innovation
6
Markenimage
6
Country of origin
5
Cultural identity
5
Customer integration
5
Kulturelle Identität
5
Kundenintegration
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Brand
4
Cross-cultural management
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Markenartikel
4
Multinationales Unternehmen
4
New product development
4
Personality psychology
4
Persönlichkeitspsychologie
4
Produktentwicklung
4
Transnational corporation
4
USA
4
United States
4
Brand management
3
Business services
3
China
3
Dienstleistungssektor
3
Firm performance
3
Globalisierung
3
Globalization
3
Individualism
3
Innovation management
3
Interkulturelles Management
3
Markenführung
3
Mobile communications
3
Service industry
3
Unternehmensdienstleistung
3
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English
3
Author
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Magnusson, Peter
3
Engen, Marit
1
Netz, Johan
1
Wästlund, Erik
1
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The service industries journal
1
Use of science and technology in business : exploring the impact of using activity for systems, organizations, and people
1
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ECONIS (ZBW)
3
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The delicate balancing act of trying to understand user perspectives on technology-based services
Magnusson, Peter
- In:
Use of science and technology in business : exploring …
,
(pp. 315-340)
.
2009
Persistent link: https://www.econbiz.de/10003951034
Saved in:
2
Exploring the role of front-line employees as innovators
Engen, Marit
;
Magnusson, Peter
- In:
The service industries journal
35
(
2015
)
5/6
,
pp. 303-324
Persistent link: https://www.econbiz.de/10011299595
Saved in:
3
Exploring holistic intuitive idea screening in the light of formal criteria
Magnusson, Peter
;
Netz, Johan
;
Wästlund, Erik
- In:
Technovation : the international journal of …
34
(
2014
)
5/6
,
pp. 315-326
Persistent link: https://www.econbiz.de/10010399404
Saved in:
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