Intro -- Innovator's Playbook: How to create great products, services &amp -- experiences that your customers will love! -- Contents -- My journey of discovery to innovation flow -- My journey -- 17 years later … -- What's all this noise about design? -- Design takes over -- Jumping to...

In the light of depleting natural resources and growing awareness for responsible consumption, "Cradle-to-Cradle" (C2C) has emerged as one of the key concepts redefining product characteristics and assigning a new role to environmental responsibility of companies. It reframes the general goal of...