Innovator's Playbook : How to Create Great Products, Services and Experiences That Your Customers Will Love.
Year of publication: |
2020.
|
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Authors: | Baird, Nathan |
Publisher: |
Newark : John Wiley & Sons, Incorporated |
Subject: | Innovation | USA | United States | Erfolgsfaktor | Success factor | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
Extent: | 1 online resource (242 pages) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-0-7303-8370-3 ; 978-0-7303-8364-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
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