-line selling, and self-service technologies …

. Using six years of data on the adoption of technology services over three generations from a large technology manufacturer-service …

Both academics and practitioners emphasize the importance for product firms of pursuing service innovation. Despite a … strategic focus on service-led growth, however, many firms struggle to succeed with their service innovation initiatives. In … order to increase our understanding of the nature of service innovation in product firms, this chapter discusses the …

The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to … discuss its implication for companies with a focus on product development and product sales. This paper looks at new service … generic NSD framework for manufacturing companies and a five-stage service development process framework is presented in …

orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer …-centric strategy. We adopt the service-dominant logic as a basis for solving the research gap for its coverage on the value and service … from 145 service enterprises in Pontianak, West Kalimantan, Indonesia, as our samples for testing the proposed research …