Extent: | 1 Online-Ressource (51 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Sood Ashish and V. Kumar (2017), “Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation,” Journal of Marketing Research, December 2017, Vol. 54, No. 6, pp. 932-951 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 9, 2017 erstellt |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014033562