Similar Search Results

Cambra-Fierro, Jesús J.; Hart, Susan; Fuster Mur, Ana; … - In: Innovation: organization & management : IOM 13 (2011) 2, pp. 154-172

Persistent link: https://www.econbiz.de/10009388459

Baker, Michael J.; Baker, Michael John; Hart, Susan - 2007 - 2nd ed.

Persistent link: https://www.econbiz.de/10003399076

Hart, Susan - In: Marketing theory : a student text, (pp. 281-303). 2010

Persistent link: https://www.econbiz.de/10003950909

Hart, Susan - In: The marketing book, (pp. 314-336). 2016

Persistent link: https://www.econbiz.de/10011471693

Lucia-Palacios, Laura; Bordonaba-Juste, Victoria; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1178-1188

Persistent link: https://www.econbiz.de/10010365155

Lucia-Palacios, Laura; Bordonaba-Juste, Victoria; … - In: Information & management : the internat. journal of … 53 (2016) 5, pp. 654-667

Persistent link: https://www.econbiz.de/10011530488

Hart, Susan; Tzokas, Nikolaos - In: Gaining momentum : managing the diffusion of innovations, (pp. 121-155). 2010

Persistent link: https://www.econbiz.de/10008806773

Story, Vicky; Hart, Susan; O'Malley, Lisa - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 461-481

Persistent link: https://www.econbiz.de/10003874142

Craig, Angie - In: European journal of marketing : EJM 26 (1992) 11

Persistent link: https://www.econbiz.de/10001135405

Story, Vicky; O'Malley, Lisa; Hart, Susan - In: Industrial marketing management : the international … 40 (2011) 6, pp. 952-966

Persistent link: https://www.econbiz.de/10009354628