Product strategy and management
Year of publication: |
2007 ; 2nd ed.
|
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Authors: | Baker, Michael J. ; Baker, Michael John ; Hart, Susan |
Other Persons: | Hart, Susan J. (contributor) |
Publisher: |
New York[u.a.] : FT Prentice Hall |
Subject: | Produktmanagement | Product management | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Produktpolitik |
Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
Extent: | XVIII, 541 S. graph. Darst. 25 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references (p. [504]-526) and index |
ISBN: | 978-0-273-69450-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
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