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In this paper we report on the results of an interview research about new product development (NPD) processes and planning in 15 Japanese mechanical and electrical engineering companies. We asked the companies to describe one successful and one less successful project. All in all, we collected...
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Introduction : the reinvention -- The setting : corporate renewal in a tight business culture -- The background : Japan …'s economic rise-stability through lifetime employment -- The core concept : aggregate niche strategy -- The impact : Japan's role … -- Japan going forward : reinventing for the digital economy. …
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