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Motivating sales reps for innovation selling in different cultures

Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 80 (2016) 2, pp. 101-120

Persistent link: https://www.econbiz.de/10011458675

When culture matters : exploring the open innovation paradigm

Dąbrowska, Justyna; Savitskaya, Irina - In: International journal of business innovation and research 8 (2014) 1, pp. 94-118

Persistent link: https://www.econbiz.de/10011290176

Cultural contingencies of open innovation strategies

Hecker, Achim - In: International journal of innovation management 20 (2016) 7, pp. 1650067-1-27

Persistent link: https://www.econbiz.de/10011620583

Firm innovation as a business strategy of CEO power : does national culture matter?

Pucheta-Martínez, María Consuelo; Gallego-Álvarez, Isabel - In: Business strategy and the environment 33 (2024) 3, pp. 1865-1886

Persistent link: https://www.econbiz.de/10014513973

Mediators of the relationship between national culture and innovation

Soloviov, Vladyslav; Kaasa, Anneli - In: International journal of entrepreneurship and … 27 (2023) 3/4, pp. 269-288

Persistent link: https://www.econbiz.de/10014441334

India's potential as a lead market for frugal innovation and the role of socio-cultural context factors

Tiwari, Rajnish - 2016

In recent years a phenomenon called "frugal innovation" has increasingly gained traction in the scholarly discourse … what is it that makes India a forerunner for an innovation paradigm with increasing global relevance? In this paper, I … participation of Indian students that underscore the role of culture as a key determinant for the acceptance of frugal innovation …

Persistent link: https://www.econbiz.de/10011517366