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Innovationsmanagement
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Journal of service research : JSR
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ECONIS (ZBW)
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Consumer cocreation in new product development
Hoyer, Wayne D.
;
Chandy, Rajesh K.
;
Dorotic, Matilda
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10008652117
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Patent expiry and pharmaceutical market opportunities at the nexus of pricing and innovation policy
Jain, Dipak
;
Conley, James G.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 255-285)
.
2014
Persistent link: https://www.econbiz.de/10010353563
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