One of the tasks most difficult in the planning of marketing has been the election of the market-target. Being thus, the market segmentation reveals of great importance. The objective of this study is to discuss a market segmentation model of meat consumers. For in such a way, a bibliographical...

Traditional regulation in the food safety domain has been in the form of mandatory, inflexible food safety controls that are applied to firms. There has been a trend away from this regulatory paradigm towards more co-regulation and self-regulation by industry. This paper investigates the...

Changes in consumer preferences have frequently created new markets for new products. This paper explores the antecedents of the changes in consumer preferences and the factors influencing the evolution of niche markets into commodity markets and its speed. The results show that the more...

Rational choice theory commonly assumes that the presence of unselected choices cannot impact which among the remaining choices is selected–-often referred to as “independence of irrelevant alternatives.†We show that such seemingly irrelevant alternatives influence choice in a...

Cross-price elasticities are updated in this report, using the World Bank’s 2005 International Comparison Program (ICP) data for 9 major consumption categories across 144 countries. The 2005 ICP offers the most recent consistent data set for such a large number of countries. The consumption...

This research locates a series of risks or hazards within a framework characterized by the level of control respondents believe they have over the risks, and the level of worry the risks prompt. It does this for a set of both food and non-food risks. The means by which this is done is novel and...

We report results of an analysis of the attribution of relative responsibility across the stages of the food chain for ensuring food safety. Specifically, we identify perceptions of the share of the overall responsibility that each stage in the food chain has to ensure that the meat people cook...

Behavioral economists maintain that addictions such as alcoholism, smoking and over-eating represent examples of present-bias in decision making that is fundamentally irrational. In this article, we develop a model of present bias and apparently hyperbolic discounting that is fully consistent...

As the increasing prevalence of obesity in the world, how to prevent increasing body weight has became important policy issue. This paper addresses this issue using the behavioral economic models to empirically test food consumption behaviors and self-control problem. In contrast to replying on...

Prion diseases have raised concerns in consumer’s minds about food safety associated with meat world-wide. Bovine Spongiform Encephalopathy (BSE) and Chronic Wasting Disease (CWD) both exist in Canada and consumer markets for beef, bison, elk and deer may have been affected by the diseases....