This volume of proceedings, available as both a hard copy and a pdf file, is an edited compilation of selected contributions to the Conference on Modern Agriculture in Central and Eastern Europe (MACE) 2010, held in Berlin, Germany, at the ICC on the 13th and 14th of January 2010. We would like...

Decades of Soviet rule have left a heritage of environmental and social problems in Central Asia. The demise of an entire ecosystem at unprecedented pace, the "Aral Sea Syndrome", is the most prominent of the undesired outcomes of the focus on agricultural production that has dominated land and...

In this study we address the following question: does friendship facilitate the adoption of a risk inherent new product? We did a validation study with a previously recorded friendship network and simulated scenario of a new energy drink. We learn that spill over effect for such a friendship...

Obesity is still on the rise, leading to high costs for the obese individual itself but also for society. We analyze the influence of peer effects on food choices in lunchrooms with posted nutrition facts. Data were collected in a lunchroom at a large U.S. university. Groups of four patrons each...

A better understanding of farmers' behaviour regarding agri-environment schemes (AES) can be one step towards further improving the schemes. To assess farmers' acceptance and perception of AES, the 'Theory of planned Behaviour' (TPB) was applied to identify factors influencing farmers'...

A better understanding of farmers' behaviour regarding agri-environment schemes (AES) can be one step towards further improving the schemes. To assess farmers' acceptance and perception of AES, the 'Theory of planned Behaviour' (TPB) was applied to identify factors influencing farmers'...

Despite their growing economic influence, older consumers are often neglected as a target group because they are considered brand loyal and not flexible in their consumption habits. However, previous research suggests that life transitions may be associated with changes in older consumers’...

among consumers and between consumers and brands. Social media users can now interact with brands directly through Facebook and Twitter. These new features make social media a very distinctive class of online WOM. In this paper, we formulate a random coefficient discrete choice model of consumer...

Using psychological terms such as cognitive dissonance and confirmation bias, this study reveals how individual consumers inadequately process (food safety) information, pay limited attention to signals, and make purchase decisions that are bias towards their initial choices. While it is...