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Market munificence and inter-firm information sharing : the moderating effect of specific assets
Shou, Zhigang; Yang, Lihua; Zhang, Qiyuan; Su, Chenting - In: Journal of business research : JBR 66 (2013) 10, pp. 2130-2138
Persistent link: https://www.econbiz.de/10009772231
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Institutional theory in business marketing : a conceptual framework and future directions
Yang, Zhilin; Su, Chenting - In: Industrial marketing management : the international … 43 (2014) 5, pp. 721-725
Persistent link: https://www.econbiz.de/10010404148
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Understanding Asian business strategy : modeling institution-based legitimacy-embedded efficiency
Yang, Zhilin; Su, Chenting - In: Journal of business research : JBR 66 (2013) 12, pp. 2369-2374
Persistent link: https://www.econbiz.de/10010207192
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Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-55
Persistent link: https://www.econbiz.de/10009778041