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~subject:"Institutional economics"
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Institutional economics
Globalization
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Internationales Marketing
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Consumer behaviour
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International business
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Acculturation theory
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Acquisitions
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Altruism
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Altruismus
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Ausländische Tochtergesellschaft
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Bibliometrics
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Bier
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Slater, Stephanie
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Demangeot, Catherine
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Umemura, Maki
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Journal of business research : JBR
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Journal of strategic marketing
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ECONIS (ZBW)
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Marketer acculturation to diversity needs : the case of modest fashion across two multicultural contexts
Slater, Stephanie
;
Demangeot, Catherine
- In:
Journal of business research : JBR
134
(
2021
),
pp. 702-715
Persistent link: https://www.econbiz.de/10012643951
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2
Institutional explanations for local diversification : a historical analysis of the Japanese beer industry : 1952-2017
Umemura, Maki
;
Slater, Stephanie
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 71-92
Persistent link: https://www.econbiz.de/10012424708
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