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Fashion creation and diffusion : the institution of marketing
Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
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Marketing : culture institutionalized
Firat, A. Fuat - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
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The logic of sustainability : institutional transformation towards a new culture of fashion
Ertekin, Zeynep Ozdamar; Atik, Deniz; Murray, Jeff B. - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1447-1480
Persistent link: https://www.econbiz.de/10012395561