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~subject:"Institutional economics"
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Institutional economics
Innovation management
12
Innovationsmanagement
12
Relationship marketing
12
Consumer behaviour
11
Innovation
11
Beziehungsmarketing
10
Konsumentenverhalten
10
Netherlands
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Niederlande
10
Marketing management
8
Marketingmanagement
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New product development
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Produktentwicklung
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Theorie
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Theory
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International marketing
7
Selling
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Verkauf
7
Business start-up
6
Internationales Marketing
6
Salespeople
6
USA
6
United States
6
Unternehmensgründung
6
Verkaufspersonal
6
Firm performance
4
Unternehmenserfolg
4
Value-based selling
4
B-to-B-Marketing
3
Brand
3
Business-to-business marketing
3
Entrepreneurship
3
Food
3
Institutionenökonomik
3
Lebensmittel
3
Markenartikel
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Product design
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Produktgestaltung
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Social Web
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English
3
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Nijssen, E. J.
3
Lentz, Patrick
2
Hillebrand, Bas
1
Nijholt, Jurriaan J.
1
Schumann, Jan Hendrik
1
Singh, Jagdip
1
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International marketing review
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Exploring CRM effectiveness : an institutional theory perspective
Hillebrand, Bas
;
Nijholt, Jurriaan J.
;
Nijssen, E. J.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 592-608
Persistent link: https://www.econbiz.de/10009297193
Saved in:
2
First- and second-order effects of consumers’ institutional logics on firm–consumer relationships : a cross-market comparative analysis
Singh, Jagdip
;
Lentz, Patrick
;
Nijssen, E. J.
- In:
Journal of international business studies : JIBS ; an …
42
(
2011
)
2
,
pp. 307-333
Persistent link: https://www.econbiz.de/10008909554
Saved in:
3
Modeling variation in global consumers' participation behaviour intentions using an institutional market index
Schumann, Jan Hendrik
;
Nijssen, E. J.
;
Lentz, Patrick
- In:
International marketing review
31
(
2014
)
4
,
pp. 390-412
Persistent link: https://www.econbiz.de/10010388819
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