Research on the multinational corporation (MNC) is increasingly concerned with the alleged evolution of companies towards a more standardized and rationalized global organization. Only recently, this field has been informed by alternative approaches which generate a more differentiated picture...

This paper is based on an Anglo-German Research project of two research groups in both countries. It is based on data collected by qualitative research in the three largest MNCs in the lift and escalator industry. The headquarters of the three corporations are based in the United States, Finland...