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AMS review : official publication of the Academy of Marketing Science
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From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
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Value creation in consumption journeys : recursive reflexivity and practice continuity
Akaka, Melissa Archpru
;
Schau, Hope Jensen
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 499-515
Persistent link: https://www.econbiz.de/10012107184
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