Value creation in consumption journeys : recursive reflexivity and practice continuity
Year of publication: |
2019
|
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Authors: | Akaka, Melissa Archpru ; Schau, Hope Jensen |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 3, p. 499-515
|
Subject: | Reflexivity | Consumption journey | Value creation | Practices | Identity | Institutions | Imagination |
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