This study sought to determine the effect of customer life cycle management on firm performance within the insurance industry in Harare, Zimbabwe. This study was aimed to determine the effect of reaching customers on profitability of insurance firms, to establish the effect of customer...

Although service innovation has become important in the world of business, very little research has been done to support the development of service innovation in Bancassurance organizations in developing countries (Blomback and Wigren, 2015 in Moyeen and Courvisanos, 2019). It is also reported...