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During the last few decades, identifying and examining the characteristics of market-driven firms have been a dominant theme in strategic marketing research. It has been argued that market-driven firms are superior in their market sensing and customer linking capabilities, enabling market-driven...
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Within a practice-based approach of organizations, we explore the knowing integration phenomena at the roots of … competitive advantage. While former knowing integration studies have pointed to the importance of boundary objects across … occupational communities, knowing integration inside a community to ground competitive advantage remains to be explored. How do …
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