Memarzadeh, Faranak; Blum, Shane C.; Adams, Charlie - In: Journal of Hospitality and Tourism Technology 6 (2015) 3, pp. 258-270
Purpose – This paper aims to find out the impact of business travelers’ behavioral belief on positive and negative e-comments, which consequently lead to intention to purchase a hotel room. To explore the relationships among attitude toward positive and negative e-comments with intention to...