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Interactive media
Brand management
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marketing strategy
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Totz, Carsten
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Internetökonomie und Hybridität
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Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen
Totz, Carsten
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2005
Persistent link: https://www.econbiz.de/10003339144
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Interaktionsorientierte Markenführung : Bedeutung internetbasierter Formen der Kundeninteraktion für die Markenführung
Totz, Carsten
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2005
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1. Aufl.
Persistent link: https://www.econbiz.de/10003182562
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