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~subject:"Interkulturelle Beziehungen"
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Interkulturelle Beziehungen
Consumer behaviour
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Interkulturelles Management
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Consumers
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Henderson, Geraldine Rosa
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Handbook of consumer psychology
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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Diversity issues in consumer psychology
Williams, Jerome D.
;
Lee, Wei-Na
;
Henderson, Geraldine Rosa
- In:
Handbook of consumer psychology
,
(pp. 877-912)
.
2008
Persistent link: https://www.econbiz.de/10003716277
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Toward intercultural competency in multicultural marketplaces
Demangeot, Catherine
;
Adkins, Natalie Ross
;
Mueller, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 156-164
Persistent link: https://www.econbiz.de/10009774912
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