Toward intercultural competency in multicultural marketplaces
Catherine Demangeot, Natalie Ross Adkins, Rene Dentiste Mueller, Geraldine Rosa Henderson, Nakeisha S. Ferguson ...
| Year of publication: |
2013
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|---|---|
| Authors: | Demangeot, Catherine ; Adkins, Natalie Ross ; Mueller, Rene Dentiste ; Henderson, Geraldine Rosa ; Ferguson, Nakeisha S. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 32.2013, Spec., p. 156-164
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| Subject: | multicultural | marketplace | vulnerability | diversity | intercultural | Diversity Management | Diversity management | Interkulturelle Beziehungen | Cross-cultural relations | Interkulturelle Kompetenz | Cross-cultural competence | Interkulturelles Management | Cross-cultural management | Multikulturelle Gesellschaft | Multicultural society |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009774912