Nordin, Fredrik; Brozovic, Danilo; Kowalkowski, Christian; … - In: jbm - Journal of Business Market Management 8 (2015) 2, pp. 455-463
This teaching case study focuses on SKF, a leading supplier of products, services and solutions. It consists of an overview of the company and then a narrative concentrating on the sudden loss of a large customer relationship. Moreover, it explores how central individuals devise various...
