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"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong; Yoo, Je Eun; Park, Jeong Eun - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
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Imparting negative news to salespeople
Dubinsky, Alan J.; Kim, Juyoung; Lee, Sanghyun - In: Psychology & marketing 28 (2011) 8, pp. 803-824
Persistent link: https://www.econbiz.de/10009267751
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Trust me, I’m a physician using sales skills : enhancing physician-patient communication through the personal selling process
Rippé, Cindy B.; Dubinsky, Alan J. - In: Health marketing quarterly 35 (2018) 4, pp. 245-265
Persistent link: https://www.econbiz.de/10011979388