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~subject:"Internal communication"
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Internal communication
USA
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United States
6
Narrative Methode
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Narrative method
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Salespeople
5
Verkaufspersonal
5
Kultursoziologie
4
Selling
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Verkauf
4
Aufsatzsammlung
3
Bank supervision
3
Arbeitsverhalten
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Banks
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Beziehungsmarketing
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Communication
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Cooperation
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Experiment
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FLE
2
Geldmarktpapier
2
Great recession
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Interne Kommunikation
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Kommunikation
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Lieferantenmanagement
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Machiavellianism
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Money market instruments
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Narrative branding
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Personality
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Reciprocity
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Regional bank
2
Regionalbank
2
Relationship marketing
2
Retail banking
2
Stories
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Storytelling
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Supplier relationship management
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Work behaviour
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Advertising
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Flaherty, Karen E.
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Gilliam, David A.
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La Rocca, Antonella
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Lacoste, Sylvie
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Rayburn, Steven W.
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Industrial marketing management : the international journal for industrial and high-tech firms
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
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2
The dimensions of storytelling by retail salespeople
Gilliam, David A.
;
Flaherty, Karen E.
;
Rayburn, Steven W.
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 231-241
Persistent link: https://www.econbiz.de/10010367004
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