follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

important examples, one from international business and one from marketing, illustrate the use of the framework. Both examples …

competitive advantage purposes) and export marketing performance. Design/methodology/approach: Data were gathered via a self … between high and low export marketing performance. Furthermore, the international experience of the export venture …'s management was a significant factor in discriminating between high and low export marketing performance. Research limitations …

This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to … general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and … compares two different types of measures for measuring IJV marketing performance, a subjective measure and an objective measure …

marketing performance of Australian export market ventures.Design/methodology/approach: The paper is based on an empirical … indicates that the export marketing performance of Australian export market ventures is positively influenced by the export … export and export marketing performance identifying the chance to diversify into new markets as the key predictor of export …

entrepreneurial activity and international marketing. …